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FAIRY TALE
Fashion-Magazine by VIER5
139, rue du Faubourg St. Denis
75010 Paris/France
contact@fairytale-magazine.com

Editors:
Achim Reichert, Marco Fiedler
Assistance: Karin Mihatsch, Patrick Vollrath

After 15 years, we have decided to end our FAIRY TALE
MAGAZINE as a printed medium. When we started in 2003,
it was a time for new, independent magazines. There was
a demand for “fresh” print media and independent design.
There was not least also a need for how a contemporary
fashion magazine for men (and women) could look like.
During our work on the project, we shot numerous photos,
conducted interviews and wrote many texts. The focus was
always also on design and new typographical solutions
for shaping a magazine. We met many great and interesting
people during our work and were able to realize a
multitude of projects.

In the past two years we’ve had a hard time. We started
with several issues, did shootings, and realized that
the time for independent magazines is over (for now).
It doesn’t make sense for us anymore to stick to this
medium and we are looking for another form of expression
to visualize our basic interest. Nevertheless, we do
find that magazines are still important and necessary,
and one day FAIRY TALE might return. Who knows…

We would like to thank all those who have actively worked
together with us and been part of the project.

VIER5


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ISSUE: FASHION, BEAUTY & STYLE, 2007
PHOTO: WALTER PFEIFFER
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